BRAND STORY
Companion Club is a haven for the community of dog lovers, offering a wide range of services to meet every standard dog-related need. From quality hotel accommodations and expert veterinary care to professional grooming services, Companion Club ensures that every aspect of a dog's well-being is taken care of.
PRIMARY LOGO
![Companion Club [Recovered]-16.png](https://static.wixstatic.com/media/b515ee_749df505ae78432dbce84be4c8cbbafa~mv2.png/v1/fill/w_600,h_168,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Companion%20Club%20%5BRecovered%5D-16.png)
SECONDARY LOGO
![Companion Club [Recovered]-19.png](https://static.wixstatic.com/media/b515ee_c3dcb71919fc47988f8e4324fd9566bb~mv2.png/v1/fill/w_291,h_291,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Companion%20Club%20%5BRecovered%5D-19.png)
SUBMARK
![Companion Club [Recovered]-20.png](https://static.wixstatic.com/media/b515ee_405e80f40ee14dc9b04d51005895af4c~mv2.png/v1/fill/w_291,h_291,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Companion%20Club%20%5BRecovered%5D-20.png)
CONCEPT
Companion Club exudes a cozy and minimalistic vibe with a handwritten typeface and cool tone palette to evoke a sense of familiarity and comfort for both dogs and their owners.
The choice of MC Merchant font for Companion Club enhances the friendly and inviting feel of the brand. Its round and flowing strokes exude warmth and approachability, reflecting the nurturing environment that Companion Club aims to provide. The handwritten nature of the font adds a personal and authentic touch, emphasizing the close bond clients can expect to experience with their dogs.
![Companion Club [Recovered]-23.png](https://static.wixstatic.com/media/b515ee_9d97f594e17443a6bdb0201c9d379c87~mv2.png/v1/crop/x_0,y_652,w_2084,h_766/fill/w_310,h_114,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Companion%20Club%20%5BRecovered%5D-23.png)
![Companion Club [Recovered]-21.png](https://static.wixstatic.com/media/b515ee_519bb332f0654508a94e59ee7aca4c24~mv2.png/v1/crop/x_0,y_397,w_2084,h_1297/fill/w_310,h_193,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Companion%20Club%20%5BRecovered%5D-21.png)
For the submark, I utilized the two letter "C"s from the Companion Club logo, incorporating the dog bone element to form a simple yet memorable mark. This design not only represents the brand's initials but also subtly suggests the image of a dog's face.
To infuse the brand with a personal touch, I transformed the letter "I" in the Companion Club logo into a dog bone shape. This subtle alteration adds a playful and distinctive element, reinforcing our deep connection with dogs and further embodying the essence of our brand.
![Companion Club [Recovered]-22.png](https://static.wixstatic.com/media/b515ee_8756a237b92445cfad99e133690a45a5~mv2.png/v1/crop/x_0,y_390,w_2084,h_1425/fill/w_310,h_212,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Companion%20Club%20%5BRecovered%5D-22.png)
COLOR PALETTE
The use of cool beige tones creates a sense of comfort and relaxation, mimicking the cozy feeling of a dog's fur. The inclusion of brownish gray shades adds depth and elegance, enhancing the overall minimalistic and sophisticated vibe of the brand.
ELEMENTS
​To showcase the diversity and inclusivity of Companion Club, hand-drawn illustrations of various dog breeds are incorporated into the brand. These charming illustrations celebrate the unique characteristics of different breeds, emphasizing the brand's welcoming spirit and appreciation for all dogs.
PATTERN
PACKAGING
